Q4 2023 Snapshot: Top Drawing & Coloring Android Apps in Brazil

As the year 2023 wraps up, Sensor Tower has compiled data to provide insights into the Drawing & Coloring app category on the Android platform in Brazil for the fourth quarter.

Color ASMR: Painting Book by Zego Studio witnessed a remarkable trend in downloads, starting the quarter with 45K and peaking at 625K in early December. Weekly active users mirrored this trend, with an initial count of 320K users soaring to 1.5M by December.

X-FLOW's Happy Color®: Coloring Book, a veteran in the market, maintained steady revenue throughout Q4, ranging from 29 USD to 64 USD weekly. Downloads for this app showed a decrease from 121K to 122K over the quarter, but active users experienced a rise, concluding the year with 850K weekly active users.

Another well-performing app, Phone Case DIY from CrazyLabs LTD, showed consistent revenue with a slight peak at 55 USD in mid-October. Downloads saw an interesting uptick in late December to 131K, while active users increased from 422K to 477K during the quarter.

Coloring & Learn by Orange Studios Games also displayed a healthy revenue stream, with a notable surge to 136 USD in late October. The app's downloads remained fairly stable, ending the quarter at around 69K, while weekly active users remained above 1M throughout the period.

Lastly, Color Fan - Color By Number from Casual World Studio closed the quarter with a consistent revenue performance, peaking at 230 USD in early October. Downloads for this newcomer dipped slightly from 67K to 50K, but active users saw a steady increase, finishing at 388K.

For more detailed insights on the app market, Sensor Tower's comprehensive data offers a wealth of information on app performance and trends.